{"id":1861,"date":"2024-03-14T08:41:59","date_gmt":"2024-03-14T07:41:59","guid":{"rendered":"https:\/\/blog.eprivacy.eu\/?p=1861"},"modified":"2024-03-14T08:41:59","modified_gmt":"2024-03-14T07:41:59","slug":"google-consent-mode-v2","status":"publish","type":"post","link":"https:\/\/blog.eprivacy.eu\/?p=1861","title":{"rendered":"Google Consent Mode v2"},"content":{"rendered":"\n<p><strong>In summary,<\/strong> starting March, Google Consent Mode becomes mandatory for all Google Analytics users, necessitating the adoption of a Google-certified CMP (Consent Management Platform).<br><br>This fulfills Google&#8217;s obligations under the Digital Markets Act (DMA), which requires gatekeepers such as Google to obtain separate consent from website visitors for personalized advertising.<br><br>What\u2019s next?<br>For example, if you are a publisher using Google Analytics and other tools such as Google AdSense, Ad Manager or AdMob, we recommend that you take the following steps:<\/p>\n\n\n\n<ul><li>Familiarize yourself with&nbsp;<a href=\"https:\/\/t5baa4d95.emailsys1a.net\/c\/107\/7359093\/4225\/0\/11201873\/300\/484478\/107238a608.html\">Google&#8217;s EU user consent policy<\/a>.&nbsp;<\/li><li>Check whether your CMP has already been&nbsp;<a href=\"https:\/\/t5baa4d95.emailsys1a.net\/c\/107\/7359093\/4225\/0\/11201873\/300\/484479\/d3d545884b.html\">certified by Google<\/a>.&nbsp;<\/li><li><a href=\"https:\/\/t5baa4d95.emailsys1a.net\/c\/107\/7359093\/4225\/0\/11201873\/300\/484480\/f8ad63a1e0.html\">Google Consent Mode v2 offers two implementations<\/a>. Check which mode is suitable for you.&nbsp;<\/li><\/ul>\n\n\n\n<p>Good to know:<br>A Google-certified CMP also fulfills the requirements of the&nbsp;<a href=\"https:\/\/t5baa4d95.emailsys1a.net\/c\/107\/7359093\/4225\/0\/11201873\/300\/484481\/378a5da83d.html\">IAB Transparency and Consent Framework (TCF)<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In summary, starting March, Google Consent Mode becomes mandatory for all Google Analytics users, necessitating the adoption of a Google-certified CMP (Consent<\/p>\n<p class=\"link-more\"><a class=\"myButt \" href=\"https:\/\/blog.eprivacy.eu\/?p=1861\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/posts\/1861"}],"collection":[{"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1861"}],"version-history":[{"count":1,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":1862,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/posts\/1861\/revisions\/1862"}],"wp:attachment":[{"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}