{"id":2007,"date":"2024-07-12T12:47:46","date_gmt":"2024-07-12T10:47:46","guid":{"rendered":"https:\/\/blog.eprivacy.eu\/?p=2007"},"modified":"2024-07-12T12:47:46","modified_gmt":"2024-07-12T10:47:46","slug":"update-on-iab-transparency-consent-framework","status":"publish","type":"post","link":"https:\/\/blog.eprivacy.eu\/?p=2007","title":{"rendered":"Update on IAB Transparency & Consent Framework"},"content":{"rendered":"\n
The Interactive Advertising Bureau (IAB) is responding to the recent judgement of the Court of Justice of the European Union (CJEU), which states that TC strings may be considered personal data under certain conditions. The Transparency & Consent Framework (TCF) Steering Group has endorsed a new version of the framework to help the online marketing industry comply with the ePrivacy Directive and GDPR.

Here’s what you need to know:

IAB action plan<\/strong>
This update is part of an\u00a0action plan<\/a>\u00a0validated by the Belgian Data Protection Authority, addressing the need for a legal basis for TC strings.

Introduction of Special Purpose 3<\/strong> („Save and communicate privacy choices“)
Special Purpose 3<\/a>\u00a0covers the processing of the TC string based on legitimate interest. Vendors should conduct a legitimate interest assessment (LIA).

New UI requirements for CMPs<\/strong>
The\u00a0CMP\u2019s 2nd layer<\/a>\u00a0must provide information about the processing of the consent signal and the maximum storage duration on the device.

Deadlines<\/strong>
Vendors need to update their\u00a0registration<\/a>\u00a0by July 3,2024.
CMPs need to comply with the\u00a0changes<\/a>\u00a0by October 4, 2024.

Please contact us for further information and support with the legitimate interest assessment (LIA).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The Interactive Advertising Bureau (IAB) is responding to the recent judgement of the Court of Justice of the European Union (CJEU), which<\/p>\n

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