{"id":2596,"date":"2025-11-21T16:52:25","date_gmt":"2025-11-21T15:52:25","guid":{"rendered":"https:\/\/blog.eprivacy.eu\/?p=2596"},"modified":"2025-11-21T16:52:26","modified_gmt":"2025-11-21T15:52:26","slug":"google-largely-abandons-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/blog.eprivacy.eu\/?p=2596","title":{"rendered":"Google largely abandons Privacy Sandbox"},"content":{"rendered":"\n<p>Google&#8217;s Privacy Sandbox initiative, launched in 2020, was intended to strengthen online privacy and restrict cross-site tracking via third-party cookies. However, the initiatve faced criticism and was scrutinized by the UK&#8217;s Competition and Markets Authority (CMA), which investigated the planned phase-out of third-party cookies.<br>\u00a0<br>In late October, Google announced in a\u00a0<a href=\"https:\/\/t5baa4d95.emailsys1a.net\/c\/107\/8745189\/4207\/0\/20698348\/705\/569263\/01a0ec5fe7.html\">blog post<\/a>\u00a0that key Privacy Sandbox technologies including Topics, SDK Runtime, and the Attribution Reporting API would be discontinued. The reversal follows Google&#8217;s decision to retain third-party cookies in Chrome, leading the CMA to close its investigation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s Privacy Sandbox initiative, launched in 2020, was intended to strengthen online privacy and restrict cross-site tracking via third-party cookies. However, the<\/p>\n<p class=\"link-more\"><a class=\"myButt \" href=\"https:\/\/blog.eprivacy.eu\/?p=2596\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/posts\/2596"}],"collection":[{"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2596"}],"version-history":[{"count":1,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/posts\/2596\/revisions"}],"predecessor-version":[{"id":2597,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=\/wp\/v2\/posts\/2596\/revisions\/2597"}],"wp:attachment":[{"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.eprivacy.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}