Google Analytics and similar services only lawful with consent?<\/p>\n\n\n\n
In the press release of November 14, the State Commissioner for Data Protection of Lower Saxony points out the necessary consent of users to the integration of third-party providers of tracking tools who process personal data of users also in their own interest. <\/p>\n\n\n\n
Operators are strongly advised to check the websites for tracking services and third-party applications. If such services are used, the consent of the users must be obtained, otherwise the use is unlawful, so the data protection authority.<\/p>\n\n\n\n
A cookie banner that allows further surfing on the website without the explicit consent of the user is insufficient for this. Even a ticked box (opt-out solution) is not sufficient. An explicit opt-in by the user for the use of tracking services is regarded as mandatory by the data protection supervisory authority.<\/p>\n\n\n\n
Google Analytics and similar services only lawful with consent? In the press release of November 14, the State Commissioner for Data Protection<\/p>\n
However, there are also other legal opinions on the subject of opting in for tracking and advertising cookies, as was also presented in the last ePrivacy newsletter (see https:\/\/www.eprivacy.eu\/news\/news-detail\/news\/gefahr-fuer-die-programmatische-werbung-der-eugh-und-planet49\/<\/a> below – „What should we do now?“). Insofar, it remains to be seen whether and how the data protection authorities will act in this regard.<\/p>\n","protected":false},"excerpt":{"rendered":"