ePrivacy’s data protection experts have been discussing the question of the necessity of a data protection impact assessment (DPIA) for classic models of the online marketing industry, especially for a DMP. A DPIA seems to be necessary according to the current state of affairs.
This is not only the result of the recently published DPIA blacklists by German authorities (e.g. the BayLDA), but also of the remarks of Art. 29 Group.
At this point the question of whether personal data is processed at all in the context of a DMP may be discussed and the discussion on this concern is not finished yet. Apart from that, the „comprehensive profiles on interests, etc.“ mentioned in paragraph 7 of the blacklist as well as the big data analyses mentioned in paragraph 8 and the associated data accumulation from third-party sources are currently being drawn up. Most likely therefore a DPIA is required for the operating of a DMP.<\/p>\n\n\n\n
Do you have any further questions about a DPIA or need any support on this particular matter? Please feel free to contact us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" ePrivacy’s data protection experts have been discussing the question of the necessity of a data protection impact assessment (DPIA) for classic models of the<\/p>\n
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