Prof. Bauer will introduce important watchouts and measures when it comes to data protection and Email-Marketing. This includes an introduction to the GDPR, including quick facts and legal bases, as well as information on consent and the coupling prohibition. We will analyse under which conditions advertising emails are allowed and what is specifically meant by the so called “exception for existing customers”.
Further questions we will discuss are:
- Is advertising in e-mail signatures allowed?
- What are the consequences of unfair advertising?
- How promotional can a transactional email be?
- What is allowed and what is prohibited in DOI mails?
Date & Time:
October 20th 2022, 2 pm CEST, duration approx. 30-40 minutes
Target Group: Data protection officers; Corporate lawyers, Marketing professionals
Prof. Dr. Christoph Bauer, CEO & Founder ePrivacy GmbH
Please register here for your webinar (free of charge):